The future is always uncertain. Whether it’s the next big technology, or a major social change, there are always rumors. We can never be sure what the outcome will be — but we do know that social media trends are always on the horizon. Social media is changing, and these changes will have an impact on your business in 2023.
User Generated Content
User Generated Content (UGC) is a form of content that is created by the users. UGC is not limited to photos or videos, but can also be text and audio. It’s not just limited to social media either; UGC can be found on other platforms like blogs and podcasts as well.
UGC is also about creating new relationships with people you’ve never met before! You’ll see this trend grow in popularity as more people begin sharing their stories through UGC channels such as Instagram Stories or Twitter Moments.
VR is a new way to experience the world. It allows you to immerse yourself in a new world, which can be used for marketing and advertising purposes. The best part about VR is its ability to interact with others through social media platforms like Facebook or Instagram. The possibilities are endless!
VR has been used by doctors at hospitals who want students experience what it’s like inside an operation room before they undergo surgery themselves—and some companies have even created virtual reality training programs for their employees so they can learn new skills on their own time (ehem…I mean without having someone tell them how).
Social commerce is the future of social media. It’s a space where you can buy and sell goods, services, and experiences on social networks. In 2023, social commerce will grow by 25% over the next year alone, but there may also be a rise in online shopping scams. And that growth isn’t slowing down—it’s expected to continue growing as well.
Social commerce has become so popular because it offers an alternative way for brands to interact with their customers online rather than through traditional advertising channels like television or radio ads (which are no longer effective for many businesses). With social media platforms becoming more like e-commerce platforms—with features such as product pages and shopping carts—social commerce is becoming increasingly popular because it allows people who may not otherwise purchase anything from a company directly access its products without having to shop around first at other sites such as Amazon or Flipkart before making their final decision on what they want.
Social shopping will be the new norm.
Social media is already the new shopping mall, with social media platforms like Facebook, Instagram and Twitter being used as storefronts for many businesses and brands. From there you can buy your products via social channels (like clicking “Buy Now”). You also have the ability to create an account with each platform so that when you shop online at any of these sites it looks like you’re using them rather than just visiting their website directly. And now we’ve even got checkout lanes on our phones!
With all these options available at our fingertips every day there’s no reason why we shouldn’t be able to make purchases without ever having left home or even opening up an app—now this might sound silly but think about how much time has been saved thanks to technology like voice assistants which allow us communicate more efficiently with others around us while doing other tasks like cooking dinner or cleaning house.
Micro influencers, also known as micro-influencers, are people with a small but dedicated following. They’re usually more authentic than traditional social media stars and they can be cheaper to work with.
The appeal of these types of influencers is that they’re easy to find and have a smaller audience than most traditional celebrities or brands due to their niche focus on specific topics or passions. For example: A fitness trainer may have hundreds of thousands of followers on social media but be much less likely to reach out directly because she doesn’t want her followers getting bored by seeing too many posts from her every day! But if you’re looking for an expert in your industry (like real estate), then there’s no better way than finding someone who is passionate about their chosen topic—and has built up enough trust over time so that people believe what they say about it when talking about it online too!
Short-form video is a great way to communicate with your audience. It’s also a great way to tell stories, share your brand, and connect with others in real time. There will also be a rise in cringe-content that offer no value but still gain popularity in today’s world where it’s all about likes, shares and retweets.
If you don’t have the resources or budget for long-form video production (think $10K+ per minute), short-form video is still an option that can help get your message across quickly and effectively.
Augmented reality is a technology that superimposes a computer-generated image over a user’s view of the real world. It’s used in many industries, including entertainment, gaming, education and medicine.
In 2023 we’ll see augmented reality become more mainstream thanks to its ability to merge virtual reality with our physical surroundings—and it’ll be even more accessible than today because phones are getting smaller and cheaper as technology keeps improving at an exponential rate.
- Micro influencers: A new trend in social media is micro influencers, which refers to anyone with a small but dedicated following. These people tend to have fewer followers than the average person on social media but their influence can be powerful because they’re able to reach many people with just a few posts or videos.
- Nano-influencers: Nano-influencers are the next step up from micro influencers—they have even smaller audiences and yet make an even bigger impact on their audience by posting regularly and sharing content that matters to them personally.
Video content is the most engaging and popular form of social media. According to a study by Radium One, over half of all millennial users spend more time on video platforms than any other type of media. In fact, 71% of millennials said they would rather watch an entire season of their favorite TV show than read a book or listen to an audiobook.
As consumers continue to expect more video content from brands and businesses around them, it’s important for brands to get in on this trend by investing in videos that resonate with their target audience. Whether you’re looking for something short-form or long-form (and preferably both), there are plenty of ways you can do so without breaking the bank!
Social Listening & Media Intelligence Platforms
Social listening tools help you to listen in on what people are saying about your brand, products or services. This can be done through social media monitoring tools that monitor all of your company’s channels and then let you know when there’s mention of your brand or product name. You can also use this information in other ways such as preparing content for future campaigns or even making decisions based on what consumers have been saying about you online.
Social media analytics tools give businesses an insight into how well they are communicating with their customers via social media platforms like Twitter, Facebook and LinkedIn. These analytics will show them how many times each post is viewed by different groups of people (e.g., age range) so they know which posts resonate most with their target audience(s).
Be prepared to see a whole new world of social media.
Social media is changing. And it’s not just the way you use it, but also the platforms you use to access it. In fact, there are several new social media trends that will make their debut in 2023 and beyond—and if you’re not prepared for them, you could miss out on some major opportunities! Here are three things we predict will happen when social media changes over the next decade:
- Mobile-first design principles will become more prevalent than ever before.
- Native advertising will become less clunky (and therefore less irritating).
- User privacy concerns will increase significantly as people demand more control over how they’re being tracked online by companies who want their data—and those demands aren’t going away anytime soon!
So, what are you waiting for? Get your creative juices flowing and start developing your own social media strategy. You may be surprised how quickly this can happen and how many new ways there are to leverage them for your future success.